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Low Fees Matter

Our simple, transparent, low advisory fees.

Market economies have delivered enormous returns to investors, yet many people have recognized only a fraction of them. A dominant reason, which the financial industry rarely publicizes, is fees. Quietly, in places that are hard to see and understand, fees grind away at your investments and diminish your wealth.

As your financial advisor, one of our primary goals is to drive down the fund expenses and other financial fees you pay. If you are paying 1% or more, and many people are, we believe you are paying too much, and the compounding drag on your net worth over time could be enormous.

Because we have taken no external financing, we have the freedom to price our services low without agitating our shareholders. Our objective is to operate a financial firm that provides excellent financial advice at the lowest cost possible for our clients.


Curious how much money you might have if you had invested with One Day In July years ago?

One Day In July has a proprietary simulator tool that advisors can use to show qualifying prospective clients how their past investment performance may have varied had they been invested in a diversified portfolio of low-cost index funds.

Low fees are important. Let us show you why.

Simulator performance information is intended for experienced investors only or those maintaining at least a basic knowledge and understanding of investments and financial markets.

Performance of Investments

Aiming for excellent portfolio performance, we diversify assets, minimize taxes, rebalance portfolios, and help investors avoid behavioral errors.

A large body of academic work shows that investors in low-fee index funds practicing passive investing outperform almost all active funds over the long term.1 This work originated at Princeton, MIT, and the University of Chicago and has been verified repeatedly over the past 50 years. We have extended it with insights from the Yale University endowment and others.

We focus on the capital performance of your investments and the dividends and interest they pay. Careful attention is given to minimizing taxes. Our financial advisors help clients think about their investments like a business that pays them income every quarter.

We encourage clients to view investments on an after-tax, after-fee, after-inflation, risk-adjusted basis. That is the correct way to analyze performance.

1. SPIVA: Active vs. Passive Scorecard

Fiduciary Financial Advisors

One Day In July Financial Advisors are dedicated to both personal attention and low fees.

Clients trust One Day In July Financial Advisors with safeguarding their financial future. Trust starts with being transparent about fees (see our fees table here). We aim to eliminate common conflicts of interest and invest our own money primarily in low-cost index funds.

One Day In July is a 100% independent investment firm - no one pays us other than the client. Our financial advisors act as fiduciaries all the time, across all accounts. One Day In July financial advisors do not cross-sell annuities, insurance, or other financial instruments that would pay us commissions and cause a conflict of interest. We do not answer to bosses in New York demanding sales quotas be met. Although we use products from Vanguard, iShares, and Schwab, we do not work for them.

Investment Risk Reduction

We strive to increase investment returns while mitigating risk, a core tenet of modern portfolio theory.

To do this, true diversification is needed so that assets are "uncorrelated" with each other. This means they do not all move in the same direction at the same time. Generally, we buy indexes of United States Treasury bonds to provide downside risk protection. In 2008 and 2020, these indexes were among a handful of investments that saw gains. Corporate bonds and state bonds were not as safe as investors had believed.

Simplicity drives risk reduction. By distilling investments and accounts to their simplest form, our financial advisors reduce the risk inherent in complexity. Our firm is built on stable pillars in finance: we use Vanguard and iShares index funds, among others, and client money is held at Charles Schwab and other established firms. We primarily purchase ETFs but hold mutual funds and other securities as well.

Historically, United States Treasury bonds generally have moved inversely with equities, although there have been exceptions. There is no guarantee that Treasury bonds will be uncorrelated with equities in the future.


Understanding the urgency of climate change and the potential responses to it requires richer knowledge of how we got here, and how our collective choices are affecting the world around us.

Our environmental investing screens are centered around two key metrics - fossil fuel reserves and carbon intensity. These address the extraction of carbon from the ground, and its effect on the atmosphere as it is used, globally.

Dedicated Financial Advisor

Every client has a dedicated financial advisor with access to that financial advisor's cell phone.

We are not a call-center firm: we believe there are significant benefits, both in investment returns and stress reduction, to a long-term advisory-client relationship. In-person meetings, where possible, are welcome. We use computers behind the scenes but do not let algorithms trade client accounts. We do not outsource investment decisions to other firms.

Clients like this relationship because it is built on trust and makes their lives easier. We like it because as we get to know you, we can make better investing and financial decisions for you. In times of euphoria and panic, you can reach your dedicated financial advisor for discussion.

Overwhelmingly, mutual funds extract enormous sums from investors in exchange for providing a shocking disservice.

Former Chief Investment Officer, Yale University

These days everyone has the same data regarding the present and the same ignorance regarding the future.

Oaktree Capital

When our financial system - essentially our money managers, marketers of investment products - put up zero percent of the risk yet receive fully 80 percent of the return, something has gone terribly wrong in our financial system.

Letter to Shareholders

The expense ratio is the most proven predictor of future fund returns. The findings worked for every category over every time period.

Morningstar Research, 2016

There is no investment product so great that a fee cannot make it bad.

Hedge Fund Manager

Most investors, both institutional and individual, will find that the best way to own common stocks (shares) is through an index fund that charges minimal fees. Those following this path are sure to beat the net results (after fees and expenses) of the great majority of investment professionals.

Letter to Shareholders

Paying the least for a haircut or for tacos usually is not a great way to go. But mutual funds are a very unusual market; it's one of the only types where price and performance are inversely correlated. That's hard to get your head around. Unlike most products, fees are what ruin performance.

Author of "Empire of the Fund"

It is surely arguable that when the average equity-fund investor earns one-twelfth of the stock market's return, that could itself be regarded as a scandal.

Founder of Vanguard

The stock market serves as a relocation center at which money is moved from the active to the patient.

Letter to Shareholders

How Are We Different
Understanding Your Financial Statement
Articles on Investing
Investing with Low Cost Index Funds
Pay Yourself First
Why Use a Fiduciary Financial Advisor?
Financial Planning
Quarterly Booklets
Simple, Low Investment Fees
Investor Resources
Investment Tools
Financial Firm Comparison
The Investment Process
One Day In July in the Media
Local Financial Advisor
How to Switch Financial Advisors
Frequently Asked Questions
Book Recommendations
Types of Investors
One Day In July Careers
Prospect Booklet
Square Mailers
Fee Calculator
Types of Accounts We Manage
Options for Self-Employed Retirement Plans
Saving Strategies
What to do When Receiving a Pension
Investment Tax Strategy: Tax Loss Harvesting
Vermont Investment Management
How to Invest an Inheritance
Investment Tax Strategy: Tax Lot Optimization
Vermont Retirement Planning
How to Make the Best 401k Selections
Investing for Retirement: 401k and More
Vermont Wealth Management
How to Rollover a 401k to an IRA
Environmental Investing: How it Differs from ESG
Vermont Financial Advisors
How to Invest for College Savings
Should I Try to Time the Stock Market?
Mutual Funds vs. ETFs
The Cycle of Investor Emotion
Countering Arguments Against Index Funds
Annuities - Why We Don't Sell Them
Aim for Average
How Finacial Firms Bill
Low Investment Fees
Understanding Fixed Income: Interest Rate Risk
Investing in a Bear Market
Investing in Gold
Is Your Investment Advisor Worth One Percent?
Active vs. Passive Investment Management
Investment Risk vs. Investment Return
Who Supports Index Funds?
Articles by Dan Cunningham
Does Stock Picking Work?
The Growth and Importance of Female Investors
Behavioral Economics
The Forward P/E Ratio

Saratoga Springs, NY Financial Advisor

73 Henry Street

Saratoga Springs, NY 12866

(802) 735-8772

Shelburne, VT Financial Advisor

145 Pine Haven Shores Road, Suite 2212

Shelburne, VT 05482

(802) 777-9768

Wayne, PA Financial Advisor

851 Duportail Rd 2nd Floor

Chesterbrook, PA 19087

(610) 673-0074

Burlington, VT Financial Advisor

77 College Street #3A

Burlington, VT 05401

(802) 503-8280

Rochester, VT Financial Advisor

Available for meetings in Rochester, VT and surrounding areas.

(802) 829-6954

Bennington, VT Financial Advisor

Available for meetings in Bennington, VT and surrounding areas.

(802) 735-8772

Hanover, NH Financial Advisor

26 South Main Street #4

Hanover, NH 03755

(802) 341-0188

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