Investment Management | Retirement Planning
It is bizarre that many active fund managers and financial professionals are paid so much yet cannot outperform an index fund. The average cost for owning actively managed funds in 2024 was 0.59%. The average cost for owning passively managed funds in 2024 was 0.11%. The average fees of index funds selected by One Day In July is 0.06%.1 By reducing fund fees, we minimize fee-taking from your accounts. Across asset classes, our financial advisors will invest you in low-cost index funds that have historically performed well versus their peers. There are thousands of index funds to choose from, and slight differences matter over time. We also consider other factors, like the liquidity of the index and the bid/ask spreads.
We generally purchase index funds as ETFs, but sometimes use the mutual fund format. Learn more about the difference here.
See our fee chart here.
We want to make this simple for you. Your accounts may include taxable accounts, retirement accounts, educational savings accounts, active and legacy 401k or 403b accounts, etc. We look to simplify your account setup. If you have an active 401k or 403b plan, we can manage it where it resides at your employer as part of your overall asset mix.
Modern investment theory echoes what your parents taught you when you were young: "don't put all your eggs in one basket." As many people learned when the markets crashed in 2008, true diversity can be elusive: they had their eggs in different baskets, but the whole hen house burned down. Your financial advisor will work with you to spread your money across asset classes, including investments like United States Treasury Bonds that have generally offered diversification in a financial crisis.
"We all wish we had a little genie who could reliably tell us to 'buy low and sell high.' Systematic rebalancing is the closest analogue we have." ~Burton Malkiel, Princeton University. It's all easy to say, but when there is a financial crisis or a bubble, the human tendency is to do the opposite. Your financial advisor will create a rebalancing plan for you and be disciplined in executing it. At the same time, our methodology helps lower your tax bill.
Warren Buffett and the Waltons didn't get wealthy trading in and out of investments frequently. They hold positions for extremely long periods of time, minimizing the tax effect of capital gains. Index funds have a tremendous advantage in this regard, as in some cases, an investor never needs to sell, deferring capital gains forever! Certain indexes should be held in specific account types for tax reasons. Minimizing the headwind of unnecessary capital gains taxes is critical to your long-term success.
Most people have great difficulty staying the course in an investment strategy over a long period of time. It is almost as if humans are wired to make the wrong financial decisions: our brains constantly seek out the next dopamine hit, activity represents progress in our minds, we like to do what everyone else is doing, and we have emotions like fear and greed. None of this is helpful as an investor. (See research here, here, here, and here).2 Once we design a suitable investment plan, our job is to prevent you from going astray. Read why most individual investors underperform academic models.3
We are not computers, and neither are you. Life is going to throw you curveballs, both good and bad. We need to understand where you are in life and how you got here, your attitude toward risk, your priorities, and long-term goals. Our job is to design a prudent investment plan and financial strategy to help you end up where you want to be in the future, while seeing you through life’s ups and downs, including those of the market. After all, you don't live to make money, you make money to live. In addition to managing your investment accounts, we can also help answer your general financial planning questions. See more on ODIJ’s approach to financial planning here.
The financial industry often promises peace of mind, but high fees can quietly take a toll on long-term savings. Our advisors are focused on helping clients avoid unnecessary costs while providing steady guidance through all types of markets. We help bring perspective during periods of uncertainty and encourage thoughtful decision-making when optimism runs high. Having a trusted professional to turn to can make challenging moments easier to navigate. With clear guidance, reassurance, and ongoing support, clients can stay focused on what matters most and remain confident in their long-term plan.
1. One Day In July recommended average fund expense ratio represents the weighted average expense ratio for a typical One Day In July client with a 75% Equity / 25% Fixed Income portfolio allocation with no direct international positions as of October 2025. Average expense ratios for active and passive funds is from Morningstar’s “2024 U.S. Fund Fee Study.”
2. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=544142
http://blogs.wsj.com/moneybeat/2014/05/09/just-how-dumb-are-investors/
http://onlinelibrary.wiley.com/doi/10.1111/j.1475-6803.1997.tb00241.x/abstract
http://faculty.haas.berkeley.edu/odean/papers%20current%20versions/individual_investor_performance_final.pdf
3. http://faculty.haas.berkeley.edu/odean/papers%20current%20versions/behavior%20of%20individual%20investors.pdf
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