On clients' minds when they first talk to us...

An acquaintance of mine who works for a hedge fund recently lamented that we have it easy at One Day In July, because our clients are long term thinkers. His investors want performance measured monthly, and that forces them into decisions and trades that are short term in nature and almost certainly worse for performance long term. Who the investor is matters. Having clients that align in their thinking with the objectives of One Day In July gives us a tremendous advantage.


To wrap up the first half of the year, I want to put aside the nuts and bolts of investing and talk about a "softer" issue. Many people feel nervous or anxious when they approach us. Money talk is not on the same level of fun as vacation.

It's important to understand that we aren't judging you on what's happened in the past. Unless you've been living off the grid the past few decades, we know you have received a lot of financial messages to decipher. We are judging ourselves going forward, but we're not judging you on the types assets you hold or the level thereof. We also don't expect you to have deep knowledge of finance. Questions are welcome.

Another area that makes people nervous is that their accounts are disorganized, messy, and scattered. They don't quite need a U-Haul to get us all their statements, but sometimes it's close. This is common and we are good at cleaning things up for people and simplifying their lives.

Third, many normal humans are uncomfortable around finance people. I understand this, because I used to be. At the height of the dot-com boom, I was sitting in a Morgan Stanley office 1,500 feet above the nearest sidewalk in New York city, eating a piece of sushi that was probably worth more, in monetary terms, than I was, taking in the surreal environment of the financial world. Because I was distracted by the special verbs the financiers were using, like "color" and "lever," I was having a hard time focusing on business. It was basically anthropological theater. That's never going to be the One Day In July culture. What we are trying to impress you with, over time, is our performance and our responsiveness.

Fourth, we have no interest in you owning anything beyond the core index funds that we use in our models. We don't cross-sell any other services. Like bank accounts, insurance, accounting, legal advice, or wills and estate planning (though we can refer you to some excellent people in those fields). Wells Fargo is all over the news for their high pressure cross selling, but that's not us.

It's important to understand why. Public shareholders or private investors put enormous pressure on the management teams of financial companies to deliver increasing profits. To do so, the business extends in all kinds of crazy directions. We don't have that pressure because we don't have external shareholders.

Finally, discussing money makes people uncomfortable. I'm not sure we'll change that much, nor does it need to be changed. For that reason, we generally let clients take the lead in how much discussion they want to have. Some people want to go over things in detail, some people would rather just check in occasionally. Some people admit outright that they hate dealing with money matters. Those approaches are all ok.

Lock in your seat belts. Our eponymous month comes next!

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How We Are Different
Low-fee index funds. Transparent & fiduciary financial advisors.
Local Financial Advisor
We are in your community. We are local.
Investment Management
We tailor to each client. Index funds at the core.
Index Funds
Broad market exposure, low expense.
Dan's Corner
Meaningful musings from our founder.
Fiduciary
Your best interests are our priority.
Low Fees
Our fees are among the lowest in the nation.
Financial Planner
Financial advisor optimizes your financial picture.
U.S. Treasury Bonds
Use Treasury Bonds to reduce risk.
Book Recommendations
Here are some of our favorites
Who We Serve
We work with clients nationwide from all financial backgrounds.
When Should I Invest?
Life transitions = important financial decisions.
Retirement: 401k and More
Retiring? Plan the future you want.
IRA Rollovers
401k Rollovers. IRA Rollovers
Active vs. Passive Investing
We believe there is a winner in this debate.
The Investment Process
How we work: low-cost index funds, personalized attention.
Simplicity
Simplicity is the ultimate sophistication.
Investing: What to Focus On
Low-fee index funds. fee-only advisor.
Switching Financial Advisors
Can be uncomfortable, but an important step.
Advisor Recruiting
We attract top-tier talent. Not your usual firm.
Basic Investing
Let's start with Investing 101.
Understanding Your Financial Statement
Let's break it down to basics.
Taxes on Investments
What causes taxes within your investments?
Behavioral Finance
Nudge vs. Sludge.
Timing the Market in 2020
2020 - a case study in the futility of market timing.
How Financial Firms Bill
Fee-based vs. fee-only, and lots more.
Who Supports Indexing?
Bogle, Swensen, Buffett, and others.
Transparency
One click to see our fees.
Mutual Funds vs ETFs
Clarifying the difference.
Does Stock Picking Work?
The research says no.
Countering Arguments Against Index Funds
What happens in a down market?
Annuities
Lots of fees, little clarity.
How Do Mutual Funds Work?
Invest in the basket.
How to Relieve Financial Stress
New client? anxiety is normal.
Financial Terms Glossary
Common investment terms you should know.
Firm Comparison
One Day In July vs the competition.
Retired Investing
Retiring? Let us help.
Accounts We Manage
We manage a wide range of investment account types.
High Net Worth Investors
Preserve and grow your wealth.
Investing an Inheritance
Prioritizing and planning for the future.
Frequently Asked Questions
Good questions, real answers.
Female Investors
Your voice needs to be heard. We are listening.
For the Business Owner
Choosing what's best for your business.
Environmental Investing
Carbon intensity, fossil fuels.

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