Costs. Controlling costs is paramount. Lower costs have a material long-term impact on performance.
Passive Approach to Security Selection. Based on extensive research, we do not believe active security selection will consistently beat a simple indexing approach after fees.
Diversification and Liquidity. The ETFs we utilize provide access to hundreds of different stocks across a variety of industries, company types, and geographies. We utilize funds that have asset scale and a high level of average daily trading volume to help ensure liquidity during times of volatility and market stress.